Top 7 websites to buy best lingerie online in India

Hello my friends. Today, I am going to share with you the Top 7 websites to buy best lingerie online in India. Lingerie is something that builds up your confidence and in today’s scenario where women are ruling the world, no one is holding themselves back to be the best. And this comes with looking your best and being comfortable in what your wear. Today, you can get everything by just a click, be it intimate wear, sportswear, casuals, ethnic or formals. But it’s really difficult to make out what’s good for you and what’s not. Don’t get confused, we are here to help you find your best shop online.

Designerwings has listed down the websites on where to buy best lingerie online in India. We have researched and reviewed properly before shortlisting these. This includes their products details with whether you will get your perfect size or not, their unique selling price (USP), delivery experience and packaging, return policy and lots more.



Source: is India’s premium online lingerie store. Based out of Mumbai, Pretty Secrets, the lingerie brand started off as a nightwear boutique on Linking Road in 2005 before launching itself as an online exclusive lingerie brand in 2012.

Pretty Secrets’ was founded by Karan Behal, whose family has been in the apparel manufacturing and export business for over three decades.

Products: Bras, panties, lingerie sets, nightwear, swimwear, activewear, shapers & women dresses and accessories.

Discreet Packaging? : Yes. Delivers to customers with full privacy.

Payment Options: Credit Cards / Visa & MasterCard / Net Banking / Direct Debit

Shipping Charges: Shipping is free on all orders above Rs. 750. There is a Rs. 50 surcharge on all orders below Rs. 750.

COD Available? : Yes.

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Zivame provides innerwear shopping solutions for every stage in a woman’s life. They have a Bra-size calculator . Zivame ships across 20,000 pin codes in India.

USP: Zivame is inspired by the inner radiance of women that really shines through when she is being herself. They strive to give her the best so that she is always in her comfort zone. They want to create a revolution by giving confidence to every woman through lingerie.

  • Bra Size Calculator
  • 15 Days Return
  • On Call Fit Consultant
  • Discreet Packaging

Products: Bra sizes (ranging from 28 B to 44 FF), panty ranging from (XS to 5XL),  nightwear,  sleepwear, easywear, swimwear, beachwear, accessories.

Discreet Packaging? : Yes. Delivers to customers with full privacy.

COD Available? : Yes.

Payment Options: Credit Cards / Visa & MasterCard / Net Banking / Direct Debit

Shipping Charges: For order above Rs.995, shipping is absolutely free. For orders below Rs.995 there is a nominal fee of Rs.39 charged for delivery.


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Clovia provides best in the market lingerie in India. They have a range of beautiful lingerie that not just to be worn, it is to be experienced.

Source : clovia

Products: Bras, Designer Bras, Panties, Night Wear, Online Lingerie, Bridal Lingerie, Sexy Lingerie, Sports Bra, Push up Bra.


Payment Options: Credit Cards / Visa & MasterCard / Net Banking / Direct Debit

Shipping Charges: 

  1. A shipping charge of Rs.75 flat applicable on all the shipment.
  2. For order above Rs.2000 will be shipped free of cost.
  3. If you cancel part of the order, it will not be accepted and shipping charges are not refunded.
  4. If you return an order delivered to you. Shipping charges will not be refunded.


Image Source : amante

Launched in India in the fall of 2007, amanté promises to offer fashion, comfort and value in the right measure to the Asian woman. amanté believes that a fashionable and confident woman deserves a product that is modeled to fit her silhouette and made to suit her surroundings.

Products: It offers a varied range of Bra, panties, nightwear, swimwear, activewear, lingerie , bridal trousseau collection.

Offers: Visit Amante website and if you register, you will get a 20% off on orders worth Rs.1000 and more. Nowadays, 50% sale is going on their website.

Payment Options: Credit Cards / Visa & MasterCard / Net Banking / Direct Debit

Discreet Packaging  : Delivers to customers with full privacy.

COD Available : Yes.

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From everyday cotton basics to those lace and silk styles for special occasions, go for matching sets or try a bit of mix-and-match. Have fun with your innerwear with the KOOVS lingerie edit. When it comes to shapewear, take the plunge and conquer that muffin-top with our body-sculpting inners. And finally choose from our fun and playful night suits and sexy babydolls for your downtime.

Products: They have wide variety of clothing categories. Lingerie includes Bras, panties, Sleepwear, camisoles etc.

Shipping Charges: Free shipping across all products, on no minimum purchase value.

Payment Options: Credit Cards / Visa & MasterCard / Net Banking / Direct Debit

COD Available? : Yes. COD is applicable on a minimum sale value of Rs. 500.

Discreet Packaging: No

Return Policy: “No Return/Exchange” unless there is an inherent damage/quality issue at the time of delivery due to a miss from our quality team.

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Source: enamor

Ever since the brand was launched in 2003 in collaboration with Barbara of Paris, Enamor has built a strong bond with the consumer to ensure that every style meets Indian body requirements, by being the only brand to offer wearer trials and multi-size fits. Enamor has won hearts since and grown to be the most trusted brand amongst urban Indian ladies –recently recognized as Superbrand 2014-15.

USP: The USP of Enamor lies in the variety of sizes it offers-from 32 B to 42 DD. Rightly positioned as the best-fitting bra, Enamor was the first brand that made D cups easily available in India. Enamor believes that lingerie is a woman’s most intimate expression of herself and that the right one can make every woman feel her fabulous best every day.

Products: Bras, panties, yoga pants, body shaper, sportswear etc. They offer bra size calculator and panty size chart.

Shipping Charges: Shipping cost to anywhere in India will be free for purchases above Rs. 800. Except for Cash on Delivery shipments.

Payment Options: Credit Cards / Visa & MasterCard / Net Banking / Direct Debit

COD Available? : Yes.

Discreet Packaging? : Yes

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Source: Bwitch


Bwitch is a youthful, seductive, fashionable lingerie brand for the contemporary Indian woman, who is independent and far more experimental in her choices than ever before. After an extensive research and study of the innerwear market, Bwitch brings forth an ideal mix of all the key elements – Fashion, form, function and fit.

The Bwitch range has highly effective minimisers for the abundant, padded push ups for the petite, enduring, athletic bras for sports, cleavage enhancing bras for seduction. A wide range comprising of all manners of fabrics, colors and cuts with no purpose but sheer delight, which understand a woman’s body like no one else can!

Products: Bra, panties, nightwear, shape wear, swimwear.

Payment Options: Credit Cards / Visa & MasterCard / Net Banking / Direct Debit

Shipping Charges: Shipping and handling rates may vary based on product, packaging, size , volume, type and other considerations. The shipping and handling charges are given at the time of checkout and consumers will know about this before making payments.

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My personal opinion: I usually prefer to purchase lingerie from PrettySecrets and Clovia. I got my order on time and have never experienced any issues with quality plus it’s so comfortable and worth every penny. I would recommend you to buy from there and experience it yourself.


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